Creating Brands           With Passion




Design Is So Simple That’s Why It Is So Complicated.

Paul Rand


Logo is a symbol the representation of the organization in its simplest form, which represents the Identity. The Emblem of the organization-Company. Is something recognizable and memorable. Logo is a trademark. One of the most common ‘mistakes’ that designers make, trying to incorporate some part of the business into the logo. Sometimes it is better if it does. It’s not entirely necessary for the logo sometimes to literally describe the business. This is a big and complicated issue. It’s a good way to explain to someone who thinks their logo should be a literal icon of what they do. If you look at the top 50 Logos or Brands of the world, 95% of them do not describe the business.

Brand Is a idea, concept, not a concrete Logo Object or a shape, Is the emotional and psychological relationship between a company and consumers. Identity Is the complete Graphic Design Package of company materials like: your Business Logo, Business Cards, Presentation Folder, Post Folders, Websites, Ads, package design, etc. Corporate Identity (CI) and logo choice are the clothes we wear in public, our uniform. It reflects our tribe and our outlook on the world.


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